Since its founding in 2016, SEiF Group has remained technology-driven, focused on creating long-term value for brands, and committed to becoming a strategic partner for the sustainable growth of brands worldwide. The mission of SEiF extends far beyond delivering outstanding services for our clients. Through our end-to-end capabilities and continuous innovation, we help brands unlock new growth opportunities, build brand equity, and fuel long-term commercial value.

Over the past decade, SEiF Group has grown into one of the leading brand service providers in China, with capabilities spanning multiple categories, channels, and consumer touchpoints. Built on four core capabilities — an omnichannel ecosystem, a full-funnel marketing growth ecosystem, a global digital supply chain, and an AI-driven commerce intelligence engine — we have built a proprietary full-lifecycle brand service system. Today, SEiF is not only a service provider to brands, but also a long-term growth partner to brands. The Group now operates across 15 locations, including Beijing, Xiamen, Hong Kong, Shanghai, Suqian (Jiangsu), and Zhuhai, with a team of more than 1,500 employees serving over 150 brands across the world.

Looking ahead, SEiF will continue to uphold the business philosophy of Cost, Efficiency, and Experience, to deliver sustainable growth for our brand partners with the cutting-edge technology and proven operational ecosystem. With a long-term vision, SEiF looks forward to partnering with more global brands to co-create commercial value and achieve shared success.